Esler named Advancement Director

WARREN, Mich. – De La Salle Collegiate has a new Advancement Director.

Greg Esler, who served the school as major gifts officer since 2018, will now lead the Advancement Department, the school’s Board of Trustees announced Monday.

“We are really excited to name Greg as director of our advancement team,” Board Chair Jack Brusewitz said. “Greg has a very engaging personality and has great enthusiasm for the job. I am very confident that he will continue to do fantastic things for De La Salle and our students.”

This summer, Esler led the highly-successful Bridge the Gap online fundraising campaign that raised more than $400,000 for De La Salle’s tuition assistance program. Last month, the hall-of-fame coach resigned as the most-successful varsity basketball coach in the school’s 94-year history.

Esler will oversee fundraising and constituent relations for the all-boys’ school. He will continue to serve on the school’s administrative team and work closely with the school President and the Board of Trustees to oversee all aspects of the advancement program. As the chief fundraising officer, he will manage the Advancement Department, which is responsible for the main sources of fundraising revenue, the Lasallian Fund, and the annual Christian Brothers Dinner and Christian Brother Classic. 

“Greg has demonstrated outstanding dedication and loyalty to De La Salle,” Brusewitz said. “His previous work as head basketball coach and major gifts officer has prepared him for this important position at the school. Leading the recent, and very successful Bridge the Gap campaign, Greg has shown the ability to lead this department, so it’s a great honor and pleasure to add him to this role.” 

From 1995 to 2018, Esler served a director of parks and recreation for the city of Saint Clair Shores, where he was also the chief fundraiser for the Special Needs Playground Program, which is still the best of its kind in the state of Michigan.

“The tradition and spirit of De La Salle have always been special to me,” Esler said. “I'm looking forward to making a difference while building a culture of giving, and implementing major initiatives and goals for future growth so we can continue to transform the lives of our students in a positive way.”

Dan Rohn, who was named head coach of the Pilots’ varsity football team in March, will assume the role of the school’s major gift officer. 

As part of his football coaching duties at Ferris State University in 2017, Rohn worked as the school’s alumni liaison in addition to developing strategies to best connect with alumni and donors to support the football program. He also supervised all major fundraising efforts, including coordinating the annual lift-a-thon and golf outing. During his time at Grand Rapids West Catholic High School (2008-13), he served as athletic director, facility director, and assisted the advancement director.

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