De La Salle Collegiate today announced it has appointed Bill Roose as Director of Marketing, effective June 1, 2018.
The appointment of Mr. Roose signals a new focus and commitment to branding management and publicity for De La Salle Collegiate, a Lasallian, Catholic college preparatory school serving metropolitan Detroit since 1926.
Mr. Roose will be the ultimate caretaker of the De La Salle Collegiate brand, the alignment of all communications, marketing, admissions, and advancement activities with the brand – and most importantly – with the public amplification and awareness of the brand and the school that the brand represents. He will report directly to President John M. Knight.
President John M. Knight stated that “We are blessed to be able to welcome Bill home to De La Salle Collegiate. Bill embodies the spirit of all that is good and true about a Lasallian education. Bill’s gifts and talents are many; he will help us to broaden and strengthen our Lasallian brand in the metropolitan Detroit market. I am looking forward to working with Bill in the years to come.”
Mr. Roose, who attended De La Salle from 1978-81, rejoins DLS from the Novi Community School District. As Communications/Public Relations Specialist, he reported directly to the district superintendent, and was responsible for all aspects of marketing, branding and media relations for 7,000 students and staff at nine different K-12 buildings.
“I’m extremely excited to return to De La Salle,” Mr. Roose said. “De La Salle has a rich history and tradition and I’m ready to do my best to promote the Pilots’ brand.”
Prior to his tenure with Novi Schools, Mr. Roose spent 10 years as Managing Editor and Senior Beat Writer of the Detroit Red Wings’ New Media and Publishing Department. He was responsible for the writing, publishing and marketing of eight books – including biographies on Gordie Howe, Ted Lindsay, Nicklas Lidstrom and Steve Yzerman – which accounted for more than $3 million in sales. For his efforts, Mr. Roose was named 2010 Olympia Entertainment Employee of the Year.
Mr. Roose has also been an associate athletic director for the Detroit Catholic High School League, and a sports writer for the Detroit Free Press.
A Detroit native, he earned a bachelor’s degree in sports management and communications from the University of Michigan in Ann Arbor. He is a member of the Oakland County School Public Relations Association (OCSPRA), Michigan Schools Public Relations Association (MSPRA) and National School Public Relations Association (NSPRA).
Mr. Roose lives in St. Clair Shores with his wife Lynn. Together the couple has two children, Delaney (15), and Carson (13), who will be a De La Salle freshman in the fall.
On Saturday, May 5, from 10 a.m. – 2 p.m., test drive a 2018 Ford Expedition and/or 2018 Eco-Sport, and raise money for our De La Salle Hockey program. The event is at the Mt. Clemens Ice Arena, 200 N. Groesbeck Highway, in Mt. Clemens. Map
Test drivers must be 18 years of age and present a valid driver’s license.
The DLS Hockey Program will receive funds for each test drive. DLS has the opportunity to earn up to $8,000!
Students in the DLS Music Department travelled and performed in Nashville, TN, and Louisville, KY from April 2-6. T
Students performed at the Grand Ole Opry, recorded at Third Man Records (owned by Jack White), and had clinics at Vanderbilt University.
Additionally, the group saw the Country Music Hall of Fame, the Louisville Symphony, RCA Studio B (where Elvis, Dolly Parton, and many others recorded their hits), got line dancing lessons, and saw MLB bats being made at the Louisville Slugger factory!
The DLS Student Council is conducting a book drive of gently used children’s books for Rx for Reading-an organization that is sponsored by Detroit Mercy Students to benefit those less fortunate. The drive runs April 24 – May 4. This drive will help promote literacy and education.
Senior Eric Manczyk has been involved in Boy Scouts since middle school, and is currently completing requirements for the prestigious Eagle Scout Award.
For his project, Eric recently painted a purple and gold stripe around the DLS Band Room, cleaned up the Band Room, built a three-shelf trophy case, and added an additional storage unit in the upstairs closet. He is finalizing his presentation for the Scouting Board of Review. His troop meets at St. Thecla.
Eric chose the Music Room for his project since he has been in the Music Program all four years. He thinks the trophy case helps to highlight students’ achievements, and serves as an inspiration to current and past students.
Besides playing trumpet in the Jazz, Marching, and Concert Bands, Eric has appeared in WAMS productions all four years, and this year played the part of the “Scarecrow” in “The Wiz.”
Eric plans to attend Wayne State University, and major in Computer Science.
On April 12, several of our seniors signed their letters of intent to play athletics at the college level.
This is a picture of the group. Note the coding: LX lacrosse, SW swimming, FB football, WR wrestling, BA Baseball, TR Track, SO Soccer, GF Golf, BB Basketball, IH Ice Hockey.
Sitting L-R: Blaine Flanigan (LX, Indiana Tech), Grant Chaffee (LX, Albion College), Daniel Fredericks (SW, University of Wisconsin – Green Bay), Ben Rancilio (SW, John Carroll University), Zach Milke (SW, Nova Southeastern University), Jeff Bianchini (FB, Ohio Dominican University), Carlos Smith, Jr. (FB, Concordia University MI), Kyle Jones (BA, University of Toledo), Damani Wallace (WR, Adrian College), Reggie Bostock (WR, Adrian College), Semaj Shelton, Jr. (TR, University of Detroit Mercy).
Standing L-R: Lasion Johnson (FB, Wittenberg University), Ben Hyndman (BA, Kalamazoo College), Sebastian Foltz (SO, Albion College), Anthony Hopkins (SW, Albion College), Jared LaRue (IH, Northwood University MI), Justin Fischer (BB, Lake Superior State University), Easton Sikorski (BA, Western Michigan University), Jordan Winowiecki (BB, Concordia University MI), Sergio Gasperoni (FB, Valparaiso University), Bryce Bush (BA, Mississippi State University), Frank Florez (FB, Trine University), Anthony Comito (GF, Oakland University).
Missing: Max Gordon (BA, Kalamazoo College), Brendan Madigan (FB, Wayne State University), Nick Cominos (FB, Siena Heights University), Riley Garrison (FB, Jacksonville University), Cameron Crosby (FB, Siena Heights University), Luke Pfromm (FB, Wayne State University).
At the April 26, 2018, Christian Brothers’ Dinner, attendees will be able to purchase this special crew neck cashmere sweater. The cost is $175. Attendees may also order the sweater, with full payment, for later delivery.
This sweater is only available for purchase or order at the Dinner.
This year’s Dinner Honoree is Mr. Michael Jolly. Read more
For tickets to the Christian Brothers’ Dinner, purchase in the Pilot Hangar.
To register for the Silent Auction (winners need not be present), go to our Auction site.
Welcome to Brother Dennis Lee, FSC, to De La Salle Collegiate this week. Brother Dennis is the “Brother Visitor” of the District of Eastern North America (DENA).
Brother Dennis is meeting with administration, faculty, staff, and students, as well as members of the Board of Trustees during his three day visit. He will also be attending the April 17 Honors Convocation
The following is from the DENA website, and explains more about his role.
The Brother Visitor, sometimes known as the Provincial, is the guarantor of the unity and vitality of the District, the leader of the District, and director of its administrative team. Appointed by the Superior General of the Brothers’ Institute, in Rome, Brother Visitor exercises his authority as a major superior according to Canon Law and the law of the Institute and in accordance with directives from the District Chapter.
The Superior General of the Brothers of the Christian Schools, Brother Robert Schieler, FSC, announced the appointment of Brother Dennis Lee, FSC, as the second Visitor of the District of Eastern North America (DENA), whose term began September 1, 2017.
As part of the Visitor selection process, the Districts’ Brothers sent a final round of sealed nominating ballots to Rome, where the General Council opened and reviewed these nominations. With these ballots, and the advisement of the General Council, the Superior General, Br. Robert, officially appointed the Visitor; in this case confirming the DENA Brothers’ votes, electing Br. Dennis Lee.
Prior to being Visitor, Br. Dennis was Auxiliary Visitor for the District, and has had a varied career as an elementary school teacher (Saint Gabriel’s, Queens, NY); parish work (Saint Cecilia’s, Brooklyn, NY); high school Religion teacher (Bishop Loughlin Memorial HS, Brooklyn, NY); and campus minister (Bishop Loughlin and Manhattan College, Bronx, NY). Since 2002, he has alternated as missionary (Christ the Teacher Institute for Education, Nairobi, Kenya) and as Auxiliary Visitor (legacy LINE District).
Brother Dennis Lee will continue to carry out into the future the mandate of the Brothers: to oversee the vitality of the Brothers and of the mission, which continues to be to “provide a human and Christian education for the young, especially the poor.” In Brother Robert Schieler’s letter to Brother Dennis Lee he states, “I ask that you pay special attention to the pastoral ministry of vocations, the formation of Partners and the care of our senior Brothers.” With his usual energy and zeal Dennis looks forward to working with all the amazing ministries of the District.