DETROIT, Mich. (June 3, 2019) – De La Salle Collegiate is one of the first high schools in America to partner with Shinola, a luxury design company founded in Detroit. This unique co-branding opportunity will pair a new Detroit tradition with a long-standing high school of excellence, which has its own roots in the city.
Some of the finest components in the world are used in the assembly of the Runwell watch collection for De La Salle Collegiate. This specially crafted collection of watches includes the school’s name engraved on the caseback, and a leather strap and wooden watch box adorned with the school’s DLS logo. They are perfect for a graduating senior, alumni, parents, family members, and other supporters. There are several watch case sizes available.
With each purchase, proceeds will go directly to the school’s endowment fund to help students who wish to receive a De La Salle Collegiate education. You can visit the Pilot Hangar website to purchase a watch today. Please allow four weeks for delivery to the school.
Stay tuned, we are also in the process of determining additional Shinola products to offer. Please contact Mr. Dennis Koch, Director of Alumni Relations if you have any inquiries.